Search intent comes first
Local services usually perform better when keywords reflect an immediate problem or need. Organize campaigns around the searcher’s intent, not a broad list of loosely related phrases.
Clicks are not customers
A dashboard showing thousands of clicks can demonstrate traffic acquisition, but it cannot establish revenue. Phone calls, form submissions and verified lead quality need their own reporting.
Build a measurement routine
Monitor CPC, search terms, CTR, impressions and lead actions. Review irrelevant queries and use sensible negative keywords to reduce avoidable traffic.
Account snapshot context
One Google Ads account overview supplied for this portfolio reports approximately 3.65K clicks, 82.8K impressions, ₹6.18 average CPC and ₹22.6K spend for June–October 2026. A separate wider-period snapshot reports 104 phone calls; the periods should not be merged.