The two snapshots
A selected Robinson Properties campaign from Jan–May 2026 reported 406 instant-form leads at ₹343.04 each. Another selected campaign from Jun–Oct 2026 reported 217 instant-form leads at ₹229.28 each.
What changed numerically
The selected later campaign reported ₹113.76 less per lead, a 33.2% decrease relative to the earlier cost per lead. That is a descriptive comparison between different campaigns and reporting periods.
What this cannot establish
The screenshots alone do not isolate the reason for the difference. Creative mix, audience, auction costs, dates, form setup and budget can all affect CPL. The data should not be framed as proof of a causal intervention.
A better reporting discipline
Keep the date range visible, separate lead forms from messages, compare qualified-lead rates when available, and avoid merging overlapping screenshot totals.